Post by amirmukaddas on Mar 12, 2024 23:23:55 GMT -5
The question about the usefulness of directories is a dry and still very current question among the SEO Facts, as in all the communities that deal with these topics. Sometimes the answer may surprise, sometimes not. Directories, as you know, are websites whose purpose is to aggregate projects that share similar characteristics, such as belonging to a certain type or product area. There are directories dedicated to all types of e-commerce, to all companies on the web, to all websites in a specific sector, or to all websites in general. The more specific a directory is, the higher (it is said) its perceived value in the eyes of search engines. This statement is true, as are two others. 1) The “total” directory is one and it is called Google 2) The more specific directory is not a (classic) directory Routine practices When I work on SEO optimization or when I prepare the feedback to provide for a consultancy, I often find myself evaluating the profile of incoming links to the website in question. The link profile (let's remember this) is the set of all the links received from a website, divided by type and date of obtaining.
One of the practices that still exist and are widespread, especially for local businesses , is the registration of a new website in a certain number of directories. This can be a good idea to "introduce yourself", in short to say to Google "hey, I'm here too", yet we often wonder if making these registrations could be in some way counterproductive, that is, penalizing our website. The poison is in the dose A golden rule applies here that can also be applied elsewhere, namely that the easier it is to obtain a link, the lower its value will be . Of course, for a local business, obtaining a listing in a directory of companies in its area, as easy as it is, can be useful especially at the beginning, because it helps to make a company known and rooted in the territory in which Denmark Telegram Number Data it develops business, but for a company that operates globally, having a link from a generic directory is absolutely useless, having so many can even be penalizing... unless... Incoming links and penalties One of the things I have found over time is that certain websites position themselves well even though they obtain a lot of links almost exclusively from low and medium quality directories, infuriating SEOs who vehemently argue that directories are no longer of any use since 1984. . How do you explain it? Simple, it depends on the sector in which you operate. When we say that SERPs are all different, we are actually talking about user behavior (to which Google is very sensitive). There are areas in which a large number of online conversations take place, and others where such conversations are physiologically absent.
For example, if we look at the wedding sector , the web is full of forums and blogs where users discuss mentioning that atelier, that restaurant or that wedding planner, while if we talk about a company that deals with industrial seed encapsulation , probably not we will find relevant conversations on any industry site. This is relevant to how Google determines the quality and intent with which other websites link to yours. In a conversational context such as that of weddings, obtaining many "easy" links such as those coming from directories, without a visible equivalent of "mentions" in the environments where those topics are discussed, can trigger a penalty from Penguin and produce losses of positions and visits, especially in recent web projects. This mechanism does not work as accurately in areas where Google is unable to measure incoming links against the equivalent of mentions, due to the fact that in those specific sectors online conversations simply do not exist . Here, in this case directories of more or less all types still work discreetly, infuriating colleagues who do not yet know this mechanism of penalty algorithms. In summary: a few links from generic directories are generally irrelevant, while many links from directories are potentially dangerous in conversationally developed fields .
One of the practices that still exist and are widespread, especially for local businesses , is the registration of a new website in a certain number of directories. This can be a good idea to "introduce yourself", in short to say to Google "hey, I'm here too", yet we often wonder if making these registrations could be in some way counterproductive, that is, penalizing our website. The poison is in the dose A golden rule applies here that can also be applied elsewhere, namely that the easier it is to obtain a link, the lower its value will be . Of course, for a local business, obtaining a listing in a directory of companies in its area, as easy as it is, can be useful especially at the beginning, because it helps to make a company known and rooted in the territory in which Denmark Telegram Number Data it develops business, but for a company that operates globally, having a link from a generic directory is absolutely useless, having so many can even be penalizing... unless... Incoming links and penalties One of the things I have found over time is that certain websites position themselves well even though they obtain a lot of links almost exclusively from low and medium quality directories, infuriating SEOs who vehemently argue that directories are no longer of any use since 1984. . How do you explain it? Simple, it depends on the sector in which you operate. When we say that SERPs are all different, we are actually talking about user behavior (to which Google is very sensitive). There are areas in which a large number of online conversations take place, and others where such conversations are physiologically absent.
For example, if we look at the wedding sector , the web is full of forums and blogs where users discuss mentioning that atelier, that restaurant or that wedding planner, while if we talk about a company that deals with industrial seed encapsulation , probably not we will find relevant conversations on any industry site. This is relevant to how Google determines the quality and intent with which other websites link to yours. In a conversational context such as that of weddings, obtaining many "easy" links such as those coming from directories, without a visible equivalent of "mentions" in the environments where those topics are discussed, can trigger a penalty from Penguin and produce losses of positions and visits, especially in recent web projects. This mechanism does not work as accurately in areas where Google is unable to measure incoming links against the equivalent of mentions, due to the fact that in those specific sectors online conversations simply do not exist . Here, in this case directories of more or less all types still work discreetly, infuriating colleagues who do not yet know this mechanism of penalty algorithms. In summary: a few links from generic directories are generally irrelevant, while many links from directories are potentially dangerous in conversationally developed fields .