Post by nadinenadine on Mar 9, 2024 22:48:10 GMT -5
What is certain is: Within the information that must be present on the site, it must be specified if and which data will be transferred outside the EU, with the possibility of denying consent to the transfer; The “consent banner” - this is nothing new - must be visible and remain active until closed by the user. The simple action of scrolling the site or interacting with it does not justify closing the banner. If the user also closes the banner using the CLOSE or "X" button, without having explicitly accepted the Cookie / Privacy information, no tracking must take place, as if the user had denied consent; The use of Universal Analytics by GA, the version that has come under the eye of the storm, is highly discouraged at this point. For those wishing to delve deeper, one of the clearest and most comprehensive articles on the subject is the one that was published on Netcomm . Here are some passages from this article: Is the use of Analytics illegal? No, but it is necessary to verify in practice, case by case, the type of setting applied; Is transferring data to the USA illegal? No in absolute terms but as we don't have an adequacy decision we need to pay extreme attention; Does the pronunciation also extend to GA4? No, the Guarantor's decision in question does not consider Analytics 4.
The Authority has not yet ruled on this solution; In relation to the explicit consent of the interested parties , which constitutes one of the possible exceptions provided for by the GDPR (Article 49), it should be remembered that this exception may be applied in certain cases and especially in the case of occasional and non-systematic transfers ; Are there any applicable technical solutions on the market that can be decisive? At the moment it is not possible to give this answer; Possible alternatives to Google Analytics UA That said, the possible interventions that are suggested online are: Delete any tracking scripts. It's a solution, sure. On the other hand, many site owners have never taken a look at site statistics. However, we do not recommend this choice, for various reasons Loan Phone Number List which we are not going to list here but which we can obviously explain for those who want to find out more (contact us if you are interested). Switch to a tracking script provided by a European company, better yet an Italian one. Several names have been mentioned among possible replacements ( Matomo , Plausible and AT Internet ). We recommend the Italian Shinystat (which offers various plans , including a free one). Regardless of the provider you want to adopt, this solution is a compromise that allows you to have at least some basic information such as number of visitors, sessions and pages viewed (in the free versions) or even more in-depth data (for a fee). Switch from Universal Analytics (UA) to Google's GA4.
As already mentioned, the Guarantor has not commented on GA4 and is not so certain that it is an acceptable solution. Why then do many people suggest it? Because in the meantime UA is being eliminated, on which the Guarantor expressed a negative opinion. And because Google has guaranteed on its pages that, with the appropriate settings, GA4 data has a higher level of privacy than UA. It still seems like a risk, it's true... but it's a matter of balancing the pros and cons. In fact, by maintaining a Google solution, it is much easier to run Google Ads campaigns and ensure that they perform better. Many site managers have this approach: "The Guarantor has not commented on GA4, so at the most, if he really wants to come knocking on my door, I will also be warned and I will have time to edit again, before being fined . In the meantime, however, I don't overturn all my campaigns." It can fit. The important thing is that you make it aware of what you could face. Move to Google's GA4 by adopting a server side solution . This solution is the one that has been judged by many DPOs and Marketing Managers as the best ever, because..."it saves both goats and cabbages".
The Authority has not yet ruled on this solution; In relation to the explicit consent of the interested parties , which constitutes one of the possible exceptions provided for by the GDPR (Article 49), it should be remembered that this exception may be applied in certain cases and especially in the case of occasional and non-systematic transfers ; Are there any applicable technical solutions on the market that can be decisive? At the moment it is not possible to give this answer; Possible alternatives to Google Analytics UA That said, the possible interventions that are suggested online are: Delete any tracking scripts. It's a solution, sure. On the other hand, many site owners have never taken a look at site statistics. However, we do not recommend this choice, for various reasons Loan Phone Number List which we are not going to list here but which we can obviously explain for those who want to find out more (contact us if you are interested). Switch to a tracking script provided by a European company, better yet an Italian one. Several names have been mentioned among possible replacements ( Matomo , Plausible and AT Internet ). We recommend the Italian Shinystat (which offers various plans , including a free one). Regardless of the provider you want to adopt, this solution is a compromise that allows you to have at least some basic information such as number of visitors, sessions and pages viewed (in the free versions) or even more in-depth data (for a fee). Switch from Universal Analytics (UA) to Google's GA4.
As already mentioned, the Guarantor has not commented on GA4 and is not so certain that it is an acceptable solution. Why then do many people suggest it? Because in the meantime UA is being eliminated, on which the Guarantor expressed a negative opinion. And because Google has guaranteed on its pages that, with the appropriate settings, GA4 data has a higher level of privacy than UA. It still seems like a risk, it's true... but it's a matter of balancing the pros and cons. In fact, by maintaining a Google solution, it is much easier to run Google Ads campaigns and ensure that they perform better. Many site managers have this approach: "The Guarantor has not commented on GA4, so at the most, if he really wants to come knocking on my door, I will also be warned and I will have time to edit again, before being fined . In the meantime, however, I don't overturn all my campaigns." It can fit. The important thing is that you make it aware of what you could face. Move to Google's GA4 by adopting a server side solution . This solution is the one that has been judged by many DPOs and Marketing Managers as the best ever, because..."it saves both goats and cabbages".